Apple Podcast Rankings by Category

Apple Podcast Rankings by Category

Apple Podcast Rankings by Category

Podcasts have become an increasingly popular form of entertainment and information in recent years. With thousands of podcasts available across various genres, it can be challenging for podcasters to stand out and reach their target audience. One way to increase visibility is by understanding the Apple Podcast Rankings by Category.

Key Takeaways:

  • Understanding Apple Podcast Rankings by Category can help podcasters improve their discoverability.
  • Rankings are based on factors such as the number of subscribers, reviews, and overall engagement.
  • Promoting and optimizing your podcast can help you climb the rankings and gain more listeners.

Apple Podcasts, also known as iTunes, is one of the largest platforms for podcast distribution and consumption. Apple ranks podcasts based on various factors, including the number of subscribers, reviews, and overall engagement. These rankings are essential as they influence a podcast’s visibility within a specific category and can greatly impact its reach and potential listenership.

Understanding how podcast rankings work is crucial in enhancing your podcast’s visibility and attracting a larger audience.

Podcast rankings are divided into specific categories and subcategories. Categories can range from industry-specific topics like Business, Technology, or Arts to broader genres like Comedy, True Crime, or News. Each category has its own unique ranking system, taking into account the number of downloads, ratings, reviews, and subscriptions.

By strategically choosing a specific category or subcategory for your podcast, you can increase your chances of reaching a niche audience interested in your content.

Ranking Factors

Apple uses several factors to determine podcast rankings:

  1. Subscriptions: The number of subscribers a podcast has is a crucial ranking factor. The more subscribers, the higher the chances of ranking well within a category.
  2. Reviews and Ratings: Positive reviews and high ratings indicate listener engagement and satisfaction. They contribute to a podcast’s overall ranking.
  3. Downloads: The number of downloads a podcast receives is another ranking metric. Higher download numbers signify popularity and relevance.
  4. Engagement: Apple measures engagement through metrics like the number of listens, shares, and subscribers’ interaction with the podcast’s episodes.

Maximizing your podcast’s ranking potential involves acquiring more subscribers, encouraging listener reviews, increasing downloads, and fostering listener engagement.

In addition to these factors, Apple takes into account the recency of new episodes, the frequency of releasing new content, and the overall podcast popularity within the category. Ensuring your podcast remains relevant and consistent in delivering quality content is vital in maintaining and improving its rankings.


Podcast Category Rank
Technology #1
Business #2
Comedy #3

Podcast Category Number of Subscribers
Technology 500,000
Business 400,000
Comedy 300,000

Podcast Category Average Rating
Technology 4.8
Business 4.5
Comedy 4.3

Promoting Your Podcast

If you aim to improve your podcast’s rankings and increase its visibility, consider the following:

  • Optimize your podcast title, description, and tags with relevant keywords.
  • Encourage your listeners to subscribe, leave reviews, and rate your podcast on Apple Podcasts.
  • Engage with your audience through social media platforms, email newsletters, or a dedicated website.
  • Collaborate with other podcasters or participate in guest appearances to expand your reach.
  • Create compelling promotional materials, such as trailers or snippets, to attract potential listeners.

By implementing effective promotion strategies, you can actively contribute to improving your podcast’s rankings and increasing its overall popularity.

Understanding the Apple Podcast Rankings by Category is essential for podcasters who want to increase their visibility and reach a larger audience. By optimizing your podcast, focusing on ranking factors, and implementing effective promotion strategies, you can improve your chances of climbing the rankings and attracting more listeners. Keep in mind that podcast rankings are dynamic and continuously evolving, so it’s important to stay proactive and adapt to the ever-changing podcast landscape!

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Common Misconceptions


Apple Podcast Rankings by Category is a popular feature provided by Apple to help users discover and explore podcasts of their interest. However, there are several misconceptions circulating around this topic that can mislead people about how this feature works. In this section, we will address some of the common misconceptions regarding Apple Podcast Rankings by Category.

Misconception 1: Higher Rankings Mean Higher Quality

One common misconception is that podcasts ranked higher in a category are of higher quality compared to lower-ranked podcasts. However, it’s important to note that rankings are primarily based on a combination of factors such as download numbers, subscription rate, and user engagement. While higher-ranked podcasts may attract more listeners, it does not necessarily mean they are better in terms of content or production value.

  • Rankings are influenced by factors like download numbers and user engagement
  • Higher-ranked podcasts may have more listeners but not necessarily better content
  • Quality is subjective and depends on individual preferences

Misconception 2: Rankings Reflect Popularity Among All Podcasts

Another misconception is that higher rankings imply popularity among all podcasts available on Apple Podcasts. However, this is not the case. Apple Podcast Rankings by Category only rank podcasts within a specific category, meaning popular podcasts in one category may not have high rankings if they are competing against podcasts in a different, more popular category. Therefore, it’s important to consider the specific category when interpreting podcast rankings.

  • Rankings are specific to each category
  • High rankings in one category may not reflect popularity across all categories
  • Consider category-specific rankings for accurate comparison

Misconception 3: Podcast Rankings Cannot Be Influenced

Some people believe that podcast rankings on Apple Podcasts are entirely objective and cannot be influenced by podcasters or listeners. However, this is not entirely true. While Apple’s algorithm calculates rankings based on various metrics, podcasters can still influence their rankings through strategies like marketing and promotion. Additionally, listeners can also impact rankings by subscribing, downloading, and leaving positive reviews for their favorite podcasts, thereby boosting their visibility in the rankings.

  • Podcast rankings are influenced by Apple’s algorithm and different metrics
  • Podcasters can influence rankings through marketing and promotion
  • Listeners can impact rankings by subscribing, downloading, and leaving reviews

Misconception 4: Rankings Determine Podcast Success

Another misconception is equating podcast rankings to the overall success of a podcast. While higher rankings can certainly contribute to a podcast’s visibility and potential for growth, success in podcasting is multi-faceted and cannot be solely determined by rankings. Factors such as content quality, audience engagement, and monetization strategies also play crucial roles in determining a podcast’s success.

  • Rankings contribute to a podcast’s visibility and potential for growth
  • Success in podcasting depends on various factors beyond rankings
  • Content quality, audience engagement, and monetization strategies are important for success

Misconception 5: Rankings Are Updated in Real-Time

Lastly, there is a misconception that podcast rankings are updated in real-time. However, Apple Podcast Rankings by Category are not updated instantaneously. The rankings typically refresh daily or even less frequently, depending on Apple’s algorithm and server updates. This means that changes in listenership or engagement may not immediately reflect in the rankings, and it’s important for podcasters and listeners to understand the timing of updates.

  • Podcast rankings are not updated in real-time
  • Refresh frequency varies and depends on Apple’s algorithm
  • Changes in listenership may not immediately reflect in the rankings
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Apple Podcast Rankings: Top 10 Categories

Podcasts have become increasingly popular in recent years, offering a diverse range of content for all interests. Here, we present the top 10 categories of Apple Podcast rankings based on their popularity and listener engagement:

1. True Crime: Dive into the mysterious world of unsolved crimes, criminal investigations, and the human psyche. From thrilling murder mysteries to complex legal cases, true crime podcasts keep listeners on the edge of their seats.

2. Comedy: Laughter is contagious, and comedy podcasts offer a variety of humorous content. Enjoy stand-up performances, hilarious storytelling, and interviews with renowned comedians.

3. Self-Improvement: Learn tips and techniques for personal growth, motivation, and success. These podcasts provide inspiration, practical advice, and strategies for self-improvement in various aspects of life.

4. News & Current Affairs: Stay up-to-date with the latest news, politics, and global events. From in-depth analysis to unbiased reporting, these podcasts keep listeners informed and engaged.

5. Science & Technology: Explore the wonders of science, technology advancements, and the impact they have on our daily lives. Unravel the mysteries of the universe, hear about groundbreaking research, and geek out with experts in the field.

6. Health & Wellness: Take care of your mind, body, and soul with podcasts focused on health, fitness, mindfulness, and nutrition. Discover new ways to lead a balanced and healthy lifestyle.

7. Business & Finance: Gain insights into the corporate world, entrepreneurship, and financial strategies. These podcasts offer expert advice, success stories, and discussions on the ever-evolving world of business.

8. History: Delve into the past and unravel captivating stories from historical events, civilizations, and notable figures. History podcasts transport listeners to different eras, shedding light on the events that shaped our world.

9. Pop Culture: Stay in the loop with the latest trends, celebrity news, movies, music, and more. Pop culture podcasts offer entertaining discussions and insights into the ever-changing world of entertainment.

10. Education: Expand your knowledge base with educational podcasts covering a wide array of subjects, ranging from literature and philosophy to math and astronomy. Explore new topics or deepen your understanding of existing ones.

Apple Podcast Rankings: Top 10 Podcasts

Discover the most popular podcasts across different categories, as per Apple’s rankings:

1. Serial: This gripping true crime podcast captivates listeners with its investigative storytelling, analyzing complex cases and delving into the lives of those involved.

2. The Joe Rogan Experience: Join comedian Joe Rogan as he engages in long-form conversations with a diverse range of guests, discussing topics spanning from science and philosophy to politics and entertainment.

3. The Daily: Produced by The New York Times, this podcast offers daily news analysis, in-depth insights, and interviews with journalists covering the most important stories of our time.

4. Stuff You Should Know: Expand your knowledge with this educational podcast that explores fascinating topics, answering intriguing questions and shedding light on various aspects of life.

5. How I Built This: Venture into the world of entrepreneurship as Guy Raz interviews the founders of successful companies, unraveling their inspiring journeys and the lessons they’ve learned along the way.

6. Radiolab: Dive into the realms of science and philosophy with this podcast that features intriguing stories, mind-bending ideas, and thought-provoking discussions.

7. Planet Money: Explore the world of economics, finance, and business with this educational podcast that explains complex concepts in an engaging and accessible manner.

8. Oprah’s SuperSoul Conversations: Join Oprah Winfrey as she interviews thought leaders, spiritual luminaries, and wellness experts in thought-provoking conversations that inspire personal growth and self-reflection.

9. Conan O’Brien Needs a Friend: Comedian Conan O’Brien engages in humorous and candid conversations with celebrities and friends, offering a unique glimpse into their lives and experiences.

10. Song Exploder: Discover the creative process behind some of your favorite songs as musicians deconstruct their tracks, providing insight into the inspiration, production, and meaning behind each piece.

Apple Podcast Rankings: Trending Podcasts

Stay ahead of the curve with the hottest trending podcasts currently capturing the attention of listeners:

1. Crime Junkie: Dive deep into shocking and intriguing true crime stories with Ashley Flowers and Brit Prawat as they examine cases, unravel clues, and seek justice.

2. Call Her Daddy: Join Alexandra Cooper to explore the world of sex, dating, relationships, and all things millennial in this bold and unfiltered podcast.

3. SmartLess: Enjoy witty banter and captivating interviews as Jason Bateman, Sean Hayes, and Will Arnett converse with celebrity guests, providing laughter and insightful discussions.

4. The Michelle Obama Podcast: Former First Lady Michelle Obama invites listeners into her world, sharing personal experiences, inspiring stories, and conversations on various aspects of life.

5. Revisionist History: Join Malcolm Gladwell as he reinterprets historical events, challenging conventional wisdom and unveiling fascinating insights that have been overlooked.

6. Unlocking Us: Brené Brown explores the depths of human emotions, vulnerability, and resilience in her captivating podcast that offers meaningful tools for personal growth and self-discovery.

7. The Happiness Lab: Discover the science of happiness with Dr. Laurie Santos as she delves into the research and provides practical tips to lead a more joyful and fulfilling life.

8. The Daily Show with Trevor Noah: Ears Edition: Relish the comedic brilliance of Trevor Noah as he brings a fresh perspective on the news, politics, and cultural events in this condensed podcast edition of his acclaimed TV show.

9. Dolly Parton‘s America: Explore the life, career, and impact of country music legend Dolly Parton as this podcast dives deep into her music, cultural influence, and untold stories.

10. The Moth: Immerse yourself in the art of storytelling as this podcast shares real people’s compelling tales, transporting listeners to intimate and emotionally charged moments.

As podcast consumption continues to grow, these rankings provide valuable insights into the genres, podcasts, and topics that capture the public’s interest. Whether you’re a fan of true crime, comedy, or self-improvement, there is a podcast out there to entertain, educate, and inspire you.

Apple Podcast Rankings by Category – FAQ

Frequently Asked Questions

Apple Podcast Rankings by Category

What are Apple Podcast Rankings?

Apple Podcast Rankings refer to the system that Apple uses to rank and display podcasts on its podcast platform. The rankings are based on various factors, such as the number of subscribers, ratings, and reviews a podcast receives.

How does Apple calculate podcast rankings?

The exact algorithm used by Apple to calculate podcast rankings is not publicly disclosed. However, it is believed to take into account factors such as the number of subscribers, ratings, reviews, and overall engagement of a podcast.

Do Apple Podcast Rankings vary by category?

Yes, Apple Podcast Rankings vary by category. Apple categorizes podcasts into different genres and subgenres, and each category has its own set of rankings. This means that a podcast may rank differently in one category compared to another.

How often are Apple Podcast Rankings updated?

Apple updates podcast rankings on a regular basis, but the exact frequency is not specified. It is believed that the rankings are updated at least once a day, but it could be more frequent depending on the category and popularity of podcasts.

Can podcasters influence their rankings on Apple Podcasts?

Podcasters can indirectly influence their rankings on Apple Podcasts by focusing on factors that contribute to higher rankings, such as attracting more subscribers, encouraging listeners to rate and review the podcast, and actively promoting the show on various platforms.

Are there any restrictions on podcast rankings on Apple?

Yes, there are certain restrictions on podcast rankings on Apple. Apple applies certain quality control measures to prevent manipulation of rankings. Additionally, podcasts that violate Apple’s guidelines or content policies may be removed or have their rankings adjusted.

Do Apple Podcast Rankings affect a podcast’s visibility?

Yes, Apple Podcast Rankings have a direct impact on a podcast’s visibility. Higher-ranked podcasts are more likely to be discovered by new listeners browsing the podcast categories. This increased visibility can lead to higher subscriber numbers and overall growth for the podcast.

Can podcasts in lower-ranking categories still be successful?

Yes, podcasts in lower-ranking categories can still be successful. While higher rankings may provide more visibility, success ultimately depends on the quality of the content and the engagement of the podcast’s target audience. Niche or specialized podcasts can thrive even if they rank lower in popular categories.

Are there alternative podcast platforms with different ranking systems?

Yes, there are alternative podcast platforms that have different ranking systems compared to Apple Podcasts. Platforms like Spotify, Google Podcasts, and Stitcher also provide rankings, but the factors and algorithms used by each platform can vary.

Can I view the Apple Podcast Rankings by category?

Yes, you can view the Apple Podcast Rankings by category. Simply navigate to the Podcasts section in the Apple Podcasts app or website, select a category, and you will be presented with the top-ranked podcasts in that specific category.


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